AI is not just another tool we cram into the old product process. It is a force that changes what product management even is: which decisions we make, how teams are built, and what separates a good product organization from a bad one.
The playbook is a framework for product managers, designers, engineering managers and heads of product who need to find their footing in the shift. Five layers, each built on top of the next. Culture and identity at the top. Tools and software at the bottom. Read it front to back, or go straight to the layer that hurts the most right now.
It is written by Martin Ibsen, drawing on 15 years of practice in the product field. I do not have all the answers, and the field moves faster than anyone can track, but I have a point of view, and I have written it down so it can be challenged and built upon.
This is a living document. I update it continuously. Select any text to leave a comment. I would love your feedback and reflections.