Become an AI-strong product manager.

Half-day online course for PMs and product owners. Workflows, prompts and things you use from Monday morning. The course is taught in Danish.

Date: Friday 11 September
Time: 8.30–12 CEST
Place: Online (Google Meet)
Price: DKK 1,995 excl. VAT
Language: Danish

This is for you if…

You are a product lead, product manager, product owner or designer. The title matters less than sitting close to the product and having a say in what gets built.
You don't want to be the one on the team falling behind.
You want concrete tools, not another overview.

What you leave with

AI tools you use from Monday morning.
Workflows that save you hours every week.
A language for talking about AI with your team and your management.

Format

Half a day. Online. 5–12 people. Live, no recording, no passive listening. You do the work while we talk, so it sticks. Everything happens in Danish.

The program

01Your AI base setup30 min
The tools you should have open every day as a product person. Why those ones. How to set them up properly from the start.
02Discovery with AI45 min · hands-on
You take a real problem from your own week and run it through an AI-driven discovery process. From raw idea to testable hypotheses in 30 minutes.
03Build your own tool60 min · hands-on
You build an internal tool for your team, without being able to code. We use Claude Code. You go from "can't" to "have built one".
04Workflows that stick30 min
The routines and prompts I use myself every day for PRDs, stakeholder communication and research. You take the templates home.

About the teacher

Portrait of Martin Ibsen — Martin IbsenAarhus · 2026

Product leader with 15+ years of experience. Most recently Head of Product & UX at Energinet, before that five years as a consultant at Syndicate with clients like Norlys, LEGO and Grundfos. Has taught 60+ product leaders on the Product Leadership in Practice program.

Builds AI products daily with Claude Code today, and writes the newsletter AI for Product Leaders. In 2026 I shipped Stilnote (B2B SaaS for interior designers), Knud (iOS app), Vibetjek and Wardrobe, all built with Claude Code. Those, and the workflow behind them, are what I share on the day.

What past participants say

Seriously inspiring. You could feel how much you care about it, and I walked away with a pile of inspiration we can actually use.
Claus Abildgaard Christensen · Senior Consultant
It was nicely hands-on, with good exercises in between the knowledge sharing. I wrote down a lot of gold and I'm already implementing things I learned.
Rasmus Uhre · Product Specialist, Cloud
For the first time ever, I didn't fall asleep during a course like this. It really makes me want to get started.
Kristine

Book your seat on the 11 September course.

Friday 11 September 2026 · 8.30–12 CEST · Online (Google Meet) · 5–12 seats · DKK 1,995 excl. VAT · taught in Danish

The course is taught in Danish, so you need to understand Danish to get anything out of the day. You get a confirmation right away. I send the invoice afterwards, so your employer can pay.

Questions?

Which language is the course in?

Danish. All of it: the teaching, the exercises and the conversation in the room. This page is in English so you can read it before you buy, but the day itself runs in Danish.

Do I need to be able to code?

No. The course is for product managers and product owners, not developers.

I'm a designer or a UX person. Is this for me?

Yes. The examples come from PM and PO work: discovery, PRDs, stakeholders and roadmap. If you sit close to those decisions, you can use all of it. If you want AI specifically inside the design work, I have AI for UX alongside it. That whitepaper is in Danish.

What if it gets cancelled?

Full refund. No risk for you.

Is it recorded?

No. Live only, that's what makes it good.

Can my employer pay?

Yes. Send me an email at mail@martinibsen.dk, and I'll make an invoice.

mail@martinibsen.dk Or sign up here →

Ask me anything

Become an AI-strong product manager.

Book your seat on the 11 September course.

Same course, tailored to your team.