Writing

Posts and newsletters on product development, AI, and what happens when code becomes free. Shorter pieces go out as the newsletter. Longer ones become posts.

The best tips and tricks from Produktland Newsletter #12

Eight episodes, eight guests. I asked every single one: what should product managers try on Monday? Here are the answers, plus what they recommend themselves. · 5 min

A license agreement is not a transformation. Newsletter #11

Three questions that reveal whether your AI rollout actually changed anything. · 3 min

The ultimate guide. To a simple website with AI. Post

You describe the site, an AI builds it, and you own the files afterwards. No template, no monthly platform fee. Even if you've never opened a terminal. · 7 min

How to build your PM brain as code Newsletter #10

A git-versioned product management system with an AI coaching layer. Built for the reality where nobody can hold all the context in their head. · 3 min

Steal design from the best Newsletter #9

You don't need a designer to get a site that looks like something. You just need to point. · 2 min

Choose Cowork over Lovable Newsletter #8

Lovable is fast. But if the prototype needs to live on in production, you're starting in the wrong place. · 2 min

Email templates with Claude Design Newsletter #7

11 MJML templates for my newsletter, built on my own design system, not a stock template that looks like everyone else's. · 3 min

Stop asking the AI to code, ask it to plan first Newsletter #6

A small plugin that forces the agent to think before it builds. And why that's a PM question, not a developer question. · 3 min

How I use Cowork plugins to challenge my product strategy Newsletter #5

I let Claude run the competitive analysis on my own product. It took 14 minutes. · 3 min

A playbook on AI in product management Newsletter #4

A slightly different email this week... · 3 min

🧑🏻‍💻 Let Cowork read your dashboards for you Newsletter #3

Stop logging into PostHog every morning. Let the agent do it. · 2 min

Is anyone still in doubt? Post

Three questions that are already settled, and what work is left. · 4 min

⚡ The QA loop that runs in 30 minutes Newsletter #2

80 test cases in one day without a QA tool. · 3 min

What AI does to Scrum Post

What AI does to Scrum · 6 min

What is actually stopping you from starting over? Post

Three roles: the ones who build, the ones who own a problem, and the ones who coach. The coordination layer is gone, and AI takes it first. · 4 min

💡 Make your own CTO Newsletter #1

One instruction file. One Claude project. A CTO who knows your stack. · 3 min

What if your AI understood your outcome instead of your output? Post

We ask AI to build things. But what if we told it what we wanted to achieve instead? · 6 min

I just replaced an entire QA department with two AI tools Post

Five QA rounds. 80+ test cases. 15+ bugs found and fixed. All in one day, without a single human tester. · 3 min

The new product trio Post

The classic split between designer, developer and PM doesn't make sense anymore. Here's what replaces it. · 5 min

Faster development. Faster horses. Post

When building is cheap, the temptation is to ask the customer what they want. It's still the wrong approach. · 4 min